Audit
Live crawl basics, sitemap counts, metadata gaps, schema, images, index quality, and performance risks documented.
Audit, keyword research, and metadata publishing are complete. Image alt text updates are underway while product index decisions await a coordinated review.
Current Focus
Alt text implementation has begun, with concise, descriptive language replacing missing or overly promotional image descriptions.
Live crawl basics, sitemap counts, metadata gaps, schema, images, index quality, and performance risks documented.
Preliminary keyword map completed for the homepage, public collections, customer intent, and brand constraints.
SEO page titles, meta descriptions, and visible page titles are published for the homepage and public collections.
Offer-only, campaign, upsell, helper, and internal products await review before approved listings are marked Unlisted.
Image alt text updates are underway, prioritizing prominent storefront images and top-selling products.
Shopify app/script bloat and Core Web Vitals retesting remain later-phase technical work.